Developing New Mobility. Building awareness as a key factor

Effective awareness campaigns are a key element of the transition to a new zero-emission model of mobility – a transition based on electric vehicles, zero-emission modes of transport, as well as on sustainable public transport. This transition presents major challenges and opportunities for local authorities, users, and business – particularly in urban areas, where the density of population and infrastructure exacerbate the environmental impact of the old, emissions-based approach to mobility. However, there is no single, one-size-fits-all solution for promoting such a complex shift. Countries, regions and cities are at different stages of their journeys towards environmentally-friendly mobility and face different challenges with different means at their disposal. Therefore, the exchange of experiences in this area can be very practical and useful for all representatives of cities where new mobility is being implemented – regardless of the stage at which it is now. International experts with experience in carrying out campaigns promoting new, sustainable modes of mobility in different countries and urban areas will identify what is needed to successfully popularize new mobility, both in terms of the topics that need to be addressed and the communication tools that should be applied in implementing effective campaigns. Experts will discuss how to elaborate tailor-made approaches for the specific context of a given market, taking into account economic, social and legal factors, spatial planning considerations, and crucially, the characteristics and needs of precisely defined target groups. Additional, we want to focus the debate on areas where the experiences gathered in different contexts converge, making it possible to apply the solutions with no need for fundamental modifications and to areas where they diverge – requiring new, innovative approaches to ensure that the tools used are appropriate for local conditions.